Background:
This is a Medical Products & Equipment website. The company is a medical products and equipment related service provider. The website’s initial goal was to develop a user-friendly & attractive UI/UX to increase revenue for the business. The main goal was to reach the maximum number of customers at the right time to increase the business's profitability. The site's functions include offering medical products and equipment, giving customers free consultations, and gaining their trust.
Results:
285% increase in website traffic and first-page rankings in Google’s search results for competitive medical keywords. Generated significant local market visibility through link building, article writing, and onsite optimization.
Semantic Optimization
1.
Content Optimization
2.
Structured Data Implementation
3.
EEAT Enhancement
1.
Content Publishing Schedule
2.
Internal Linking
3.
Technical SEO Solutions
Using the entities collected, I rewrote and enriched existing content to:
Incorporate high-priority entities naturally within the text.
Create semantic connections between related entities.
Answer all potential search intents for target queries.
I applied schema markup using the guidelines from this structured data guide. Key structured data types used included:
To improve Google EEAT, I followed the recommendations in this EEAT guide:
Experience: Highlighted author credentials and added real-world examples.
Expertise: Linked to credible external sources and research papers.
Authority: Showcased testimonials, case studies, and certifications.
Trustworthiness: Improved website security with HTTPS, displayed clear contact details, and updated the privacy policy.
Execution and Monitoring
Established a clear content hierarchy and interlinked relevant pages
to boost topic authority.
Used descriptive anchor texts with entities to guide crawlers and
users.
Established a clear content hierarchy and interlinked relevant pages to boost topic authority.
Used descriptive anchor texts with entities to guide crawlers and users.
To ensure a strong technical foundation, I implemented the following:
Rendering Issues: Resolved client-side rendering problems that prevented Google from crawling and indexing critical pages. Implemented server-side rendering (SSR) to ensure all content and canonical tags were properly rendered and accessible to search engines.
Crawl Budget Management: Fixed broken links, improved sitemap structure, and used robots.txt to guide search engine crawlers effectively.
Canonical Tags: Eliminated duplicate content issues by implementing proper canonicalization.
Work Report Summary
1. Off-Page Work Report (01 Apr 2024 – 31 Jan 2025)
S/N |
Particulars |
01 Apr 2024 – 31 Jan 2025 |
1 |
Published for guest blog |
35 |
2 |
Web 2.0 |
85 |
3 |
Q/A |
90 |
4 |
Blog Comment |
120 |
5 |
Directory Submission |
100 |
6 |
Profile Backlink |
95 |
7 |
Social Share |
75 |
8 |
Forum Profile |
60 |
All off-page work is done manually and monthly reports are submitted according to schedule.
Performance Report
2. Google Search Console Performance Report
2.1 Google Search Console Performance Report (01 Apr 2024 – 31 Jan 2025)
Duration |
Particulars |
Data |
01 Apr ’24 – 31 Jan ’25 |
Total Clicks |
28,450 |
Total Impressions |
7,850,000 |
|
Average CTR |
0.36% |
|
Average position |
18.7 |
Particulars |
Apr 2024 |
May 2024 |
Jun 2024 |
Jul 2024 |
Aug 2024 |
Sep 2024 |
Oct 2024 |
Nov 2024 |
Dec 2024 |
Jan 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
Total Clicks |
1,450 |
1,780 |
2,350 |
2,120 |
2,850 |
3,250 |
3,450 |
3,850 |
4,250 |
4,100 |
Total Impressions |
520,000 |
610,000 |
780,000 |
680,000 |
920,000 |
1,050,000 |
1,120,000 |
1,280,000 |
1,450,000 |
1,520,000 |
Average CTR |
0.28% |
0.29% |
0.30% |
0.31% |
0.31% |
0.31% |
0.31% |
0.30% |
0.29% |
0.27% |
Average Position |
22.5 |
21.8 |
20.4 |
19.7 |
19.2 |
18.9 |
18.5 |
18.3 |
18.1 |
17.9 |
3. Google Analytics Performance Report
3.1 Google Analytics Performance Report (01 Apr 2024 – 31 Jan 2025)
Duration |
Particulars |
Data |
01 Apr ’24 – 31 Jan ’25 |
Users |
68,420 |
Sessions |
95,180 |
|
Session Duration |
5m 48s |
Google Search Console (01 Apr ’24 – 31 Jan ’25)
Particulars |
Apr 2024 |
May 2024 |
Jun 2024 |
Jul 2024 |
Aug 2024 |
Sep 2024 |
Oct 2024 |
Nov 2024 |
Dec 2024 |
Jan 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
Total Clicks |
1,450 |
1,780 |
2,350 |
2,120 |
2,850 |
3,250 |
3,450 |
3,850 |
4,250 |
4,100 |
Total Impressions |
520,000 |
610,000 |
780,000 |
680,000 |
920,000 |
1,050,000 |
1,120,000 |
1,280,000 |
1,450,000 |
1,520,000 |
Average CTR |
0.28% |
0.29% |
0.30% |
0.31% |
0.31% |
0.31% |
0.31% |
0.30% |
0.29% |
0.27% |
Average Position |
22.5 |
21.8 |
20.4 |
19.7 |
19.2 |
18.9 |
18.5 |
18.3 |
18.1 |
17.9 |
Google Analytics (01 Apr ’24 – 31 Jan ’25)
Particulars |
Apr 2024 |
May 2024 |
Jun 2024 |
Jul 2024 |
Aug 2024 |
Sep 2024 |
Oct 2024 |
Nov 2024 |
Dec 2024 |
Jan 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
Organic Traffic |
1,450 |
1,780 |
2,350 |
2,120 |
2,850 |
3,250 |
3,450 |
3,850 |
4,250 |
4,100 |
Sessions |
4,820 |
5,310 |
6,450 |
5,980 |
7,920 |
9,150 |
9,850 |
10,650 |
11,420 |
11,850 |
Session Duration |
5m 12s |
5m 45s |
5m 38s |
5m 55s |
5m 20s |
5m 10s |
5m 28s |
5m 35s |
5m 40s |
5m 22s |
4. Ahrefs Performance Report
4.1 Ahrefs Performance Report
Ahrefs (01 Apr ’24 – 31 Jan ’25)
Particulars |
Data |
|---|---|
Organic Traffic |
5,920/month |
Organic Keywords |
7,850 |
Referring Domains |
1,240 |
Backlinks |
68,450 |
Traffic Value |
$8,750 |
DR |
48 |
UR |
52 |
Ahrefs (01 Apr ’24 – 31 Jan ’25)
Particulars |
Apr 2024 |
May 2024 |
Jun 2024 |
Jul 2024 |
Aug 2024 |
Sep 2024 |
Oct 2024 |
Nov 2024 |
Dec 2024 |
Jan 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
Organic Traffic |
2,150 |
2,480 |
3,120 |
3,450 |
4,280 |
5,150 |
5,620 |
6,180 |
6,750 |
6,920 |
Organic Keywords |
2,850 |
3,420 |
4,150 |
4,680 |
5,340 |
6,120 |
6,850 |
7,210 |
7,480 |
7,850 |
Traffic Value |
$980 |
$1,250 |
$1,680 |
$2,150 |
$2,980 |
$3,850 |
$4,620 |
$5,480 |
$6,750 |
$8,750 |
.jpg)
.jpg)
