What is Google Lighthouse?
Lighthouse
is an open-source tool from Google that audits web pages for:
● Performance
● Accessibility
● Best Practices
● SEO
● Progressive Web App (PWA)
You can run Lighthouse from:
● Chrome DevTools
● PageSpeed Insights
● Command line (Node.js)
● Web.dev
SEO Audit Checklist from
Lighthouse
Here
is a deep-level checklist to improve
your SEO score with specific tactics
tied to each Lighthouse audit point:
1. Page Title
● Issue: Missing or duplicate <title> tag
● Fix:
○ Add a unique, keyword-rich title tag per page.
○ Keep it under 60 characters
for pixel length.
○ Use primary keyword + value
proposition:
CRM Software for Small Businesses | Try Free for 14 Days
2. Meta Description
● Issue: Missing or too long
● Fix:
○ Add a compelling <meta name="description"> tag.
○ Stay within 160 characters.
○ Include CTA and keyword:
Boost your email open rates
with our easy-to-use CRM. Start your free trial today.
3. Descriptive Text for Links
● Issue: Links like “click here” or “learn more”
● Fix:
○ Use
contextual anchor text with target keywords:
❌ Click here
✅ Learn more about our CRM automation
features
4. <hreflang> for
Multilingual Pages
● Issue: Missing language or region tags
● Fix:
Use
correct hreflang structure for targeting:
html
<link rel="alternate" hreflang="en-us" href="https://example.com/us/" />
<link rel="alternate" hreflang="fr-fr" href="https://example.com/fr/" />
5. Valid Robots.txt
● Issue: Missing or blocking key resources
● Fix:
○ Add robots.txt to your root domain
○ Ensure important folders like
/images/, /js/, /css/ are not blocked
Example:
makefile
User-agent: *
Disallow: /admin/
Allow: /
6. Crawlable <a
href=""> Links
● Issue: JavaScript links or missing hrefs
● Fix:
Always
use proper anchor tags with direct hrefs (avoid JS-based navigation for key
content)
html
<a href="/pricing">See Pricing</a>
7. Page is Indexable
● Issue: noindex tag present or canonical issues
● Fix:
○ Remove noindex unless it’s intentional (for
staging or thin content)
○ Avoid incorrect canonical
tags pointing to irrelevant pages
8. Structured Data (Schema Markup)
● Issue: Missing or invalid schema
● Fix:
○ Add schema based on page type:
■ Blog: Article, FAQPage
■ Product: Product, Review
■ Homepage: Organization
○ Use tools: https://validator.schema.org
9. Mobile Friendly Viewport
● Issue: Page not responsive or lacks a viewport tag
● Fix:
Add
the viewport tag:
html
<meta name="viewport" content="width=device-width, initial-scale=1">
○ Test on multiple screen sizes
(use Chrome DevTools)
10. Font Sizes and Tap Targets
● Issue: Small text or hard-to-click links
● Fix:
○ Minimum font size: 16px
○ Ensure buttons/links have
48x48px clickable area
○ Keep spacing consistent on
mobile
Advanced Implementation Tips
Improve Core Web Vitals (Direct Lighthouse Impact)
|
Metric |
Threshold |
How to Fix |
|
LCP
(Largest Contentful Paint) |
<
2.5s |
Compress
images, lazy-load, use CDN |
|
FID
(First Input Delay) |
<
100ms |
Reduce
JS execution time |
|
CLS
(Cumulative Layout Shift) |
<
0.1 |
Set
size for images/fonts in CSS |
Use Lighthouse Programmatically (Pro Dev Setup)
Install Node.js and Lighthouse:
bash
npm install -g lighthouse
Run audit from CLI:
bash
lighthouse https://example.com --view
Use this for automating weekly performance audits in your CI/CD workflow.
Final Lighthouse SEO Audit Execution Checklist
|
Audit Item |
Status |
|
Title tag is unique and optimized |
|
|
Meta description is present and
clear |
|
|
Links use descriptive anchor text |
|
|
Robots.txt is valid and unblocking
assets |
|
|
hreflang is implemented (if
multilingual) |
|
|
Canonical tags are accurate |
|
|
Structured data markup is valid |
|
|
Page is mobile-friendly |
|
|
Fonts are readable + buttons are
tappable |
|
|
Lighthouse SEO score = 100% |
|
In Details
1. How to Use Google
Lighthouse for SEO (Step-by-Step)
What is it?
Google
Lighthouse is a browser-based auditing tool that tests a webpage for:
● SEO
● Performance
● Accessibility
● Best practices
Lighthouse
runs in Chrome DevTools and gives you real-time feedback.
How to Use It:
- Open Chrome
- Go to your
website
- Right-click
→ Inspect
- Click the “Lighthouse” tab
- Choose “SEO” (or all categories for a full audit)
- Choose Desktop or Mobile
- Click “Generate Report”
You’ll
get a detailed audit with scores out of 100.
Tip:
Use it for:
● Homepages
● Blog posts
● Product pages
● Mobile/desktop separately
2. How to Fix Title and Meta
Description Issues
Problem:
Lighthouse will flag missing or
duplicate:
● <title> tags
● <meta name="description">
These
elements are essential for click-through rates and SEO relevance.
Fix Title:
Make
sure each page has a unique,
keyword-optimized title under 60
characters.
Example:
html
<title>Affordable Luggage Sets for Travel | Buymode</title>
Fix Meta Description:
Make
it compelling, descriptive, and under 160
characters.
Example:
html
<meta name="description" content="Shop durable and stylish luggage sets for every trip. Free delivery in UAE. Order now from Buymode.">
Avoid:
● Generic titles like
"Home"
● Repeating the same title/meta
across multiple pages
3. Optimize for
Mobile-Friendliness in Lighthouse
Lighthouse
checks if your page is mobile-optimized.
Issues it might flag:
● Text too small to read
● Tap targets too close
● Content wider than screen
● Non-responsive layout
Fixes:
● Use responsive design with CSS media queries
● Use flexbox or grid layouts
● Avoid using fixed-width
containers
● Ensure font size is at least 16px
● Add viewport tag:
html
<meta name="viewport" content="width=device-width, initial-scale=1">
Test With:
● Chrome DevTools > “Toggle
device toolbar” (mobile view)
● Lighthouse mobile audit
4. Structured Data (Schema)
for SEO
What It Is:
Structured
data helps search engines understand the type
of content on your page.
Lighthouse
checks whether you're using schema markup.
Common Types:
● Article
● Product
● FAQ
● Review
● Event
How to Add:
Use
JSON-LD format in your HTML <head> or <body>.
Example for an article:
html
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "How to Choose the Right Luggage",
"author": {
"@type": "Person",
"name": "Hasibul Ahsan"
},
"publisher": {
"@type": "Organization",
"name": "Buymode",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.png"
}
}
}
</script>
Validate
with Google’s Rich Results Test or Schema Validator.
5. Using robots.txt and Meta Robots Tags Correctly
robots.txt —
Controls which parts of your site are crawlable.
Place it at: https://yourdomain.com/robots.txt
Example:
txt
User-agent: *
Disallow: /cart/
Disallow: /checkout/
Allow: /
Don’t block important pages like:
● /products/
● /blog/
Meta Robots Tag
Use
this in the <head> of each page.
Default:
html
<meta name="robots" content="index, follow">
To prevent indexing:
html
<meta name="robots" content="noindex, nofollow">
Don't
accidentally add noindex to live content pages — it will remove them from search!
Summary SEO Checklist from
Lighthouse (Fully Explained)
|
Audit Item |
What to Fix |
How to Fix |
|
Title |
Missing
or generic |
Add
keyword-rich, unique <title> tag |
|
Meta
description |
Missing
or duplicate |
Write
compelling, unique descriptions |
|
Mobile-Friendly |
Design
not responsive |
Use
responsive layouts, set viewport |
|
HTTPS |
Not
secure |
Use
SSL site-wide |
|
Structured
Data |
Not
implemented |
Add
JSON-LD schema for content type |
|
Descriptive
Anchor Text |
Vague
link text like “click here” |
Use
meaningful text like “View luggage sets” |
|
Robots.txt |
Missing
or incorrect |
Add
file and configure properly |
|
Meta
Robots |
Incorrect
use |
Use
index, follow on important pages |