Google E-E-A-T Complete Checklist

PART 1: Understanding E-E-A-T

E-E-A-T is not a direct ranking factor. Instead, it’s how Google’s systems and Quality Raters evaluate the credibility and helpfulness of your content.

Component	What it means
Experience	First-hand, real-world experience on the topic
Expertise	Depth of knowledge or skill in the subject
Authoritativeness	Reputation and recognition as a go-to source
Trustworthiness	Honesty, accuracy, and safety of your content and site

PART 2: Core Components of E-E-A-T (Deep Dive)

1. Experience

Google wants people with real-world experience to write content.

How to demonstrate it:

●      Use original photos/videos

●      Share personal opinions and anecdotes

●      Mention details that only someone with real experience would know

Example: Travel bloggers who actually visit the hotels they review, sharing photos and specific insights.

2. Expertise

Refers to skills or knowledge a person holds—can be formal (degrees) or practical (years of doing).

How to demonstrate it:

●      Show credentials (certifications, licenses)

●      Add expert bios

●      Use author schema & expert-reviewed tags

●      Show published work in known outlets

Example: A nutritionist writing about meal plans, citing academic studies and personal experience.

3. Authoritativeness

Means you (or your brand) are seen as a trusted, go-to source.

How to build it:

●      Earn backlinks from trusted domains

●      Be mentioned in press articles or cited as a source

●      Create comprehensive topic coverage (topical authority)

●      Build strong author presence (social proof, mentions)

Example: ESPN is authoritative for sports; Healthline for health info.

4. Trustworthiness

This is the foundation of E-E-A-T. A page can have expertise but still lack trust.

How to increase it:

●      Use HTTPS (secure site)

●      Display contact info, privacy policy, returns info

●      Regularly update content

●      Cite data sources clearly

●      Collect testimonials, reviews, press logos

Example: An ecommerce site with no SSL, missing contact info, and no return policy will be untrusted.

PART 3: Google’s E-E-A-T Quality Levels

Level	Description
Lowest E-E-A-T	Spammy, harmful, untrustworthy pages
Lacking E-E-A-T	No expertise for topic (e.g., a fitness site writing about finance)
High E-E-A-T	Topic is covered well with appropriate experience & trust signals
Very High E-E-A-T	Expert-level pages from top sources like medical journals or CNBC

PART 4: 11 Practical Ways to Build E-E-A-T (Full Checklist)

1. Use Real Experts

●      Use in-house or external experts

●      Add their name, photo, credentials, and profile

2. Add Information Gain

●      Avoid “copycat content”

●      Add unique value not present in current top SERPs

3. Build Brand Reputation

●      Encourage verified reviews (Google, Trustpilot)

●      Respond to feedback (even negative)

4. Go Beyond Owned Content

●      Get featured in podcasts, webinars, YouTube, press

●      Become a public expert in your niche

5. Add Author Background Info

●      Use detailed author pages with bio, social links, experience

●      Show reviewers/editors if applicable

6. Use Schema Markup

●      Use:

○      author

○      reviewedBy

○      ProfilePage

○      Organization

7. Get Digital PR Coverage

●      Offer expert quotes to journalists

●      Use Help a Reporter Out (HARO) or similar tools

●      Try to get cited in major sites (e.g., Forbes, Newsweek)

8. Improve Your About Page

●      Tell your story

●      Add team members, awards, memberships, trust signals

9. Use Trust Elements

●      Show privacy, cookie, returns, and terms pages

●      Make contact info easily accessible

10. Use Original Media

●      Avoid stock images

●      Use your own screenshots, photos, diagrams

11. Update Content Frequently

●      Regularly refresh articles

●      Display “last updated” dates

●      Update facts, links, visuals

PART 5: How E-E-A-T Applies to YMYL Topics

YMYL = “Your Money or Your Life”
 (e.g., finance, health, law, safety)

For YMYL topics:

●      E-E-A-T is critical

●      Google is stricter

●      Expertise must be proven

●      Legal/medical topics need certified professionals

PART 6: Most Common E-E-A-T Mistakes

●      Fake authors or misrepresented credentials

●      No schema or author info

●      Publishing old or unoriginal content

●      No clear privacy/contact/terms pages

●      Low-quality user-generated content (not moderated)

●      Not citing or linking to sources

●      Using stock imagery for experiential content

PART 7: 3 Real-World Examples from the PDF

1. Dogster

●      Vet-reviewed dog health articles

●      Author bios with credentials

●      Internal links and trusted references

2. GadgetMates

●      Electronics repair shop with location proof

●      First-hand repair guides

●      User reviews and warranties

3. Homesteading Family

●      Family runs a homestead → shares personal experiences

●      Transparent about authors and lifestyle

●      Featured in YouTube, blogs, and press

PART 8: E-E-A-T Improvement Framework (6-Step Summary)

Step	Action
1	Publish helpful, comprehensive content
2	Set editorial standards (fact-check, review, tone)
3	Build brand trust (via PR, guest posts, reviews)
4	Credit real authors and contributors
5	Use reliable sources and cite them clearly
6	Add or prompt user-generated content

E-E-A-T Tracking & Tools

Though Google doesn’t provide an E-E-A-T score, you can track progress via:

●      Semrush Site Audit → HTTPS, reputation, author pages

●      Brand Monitoring → Mentions & press coverage

●      Surfer SEO / Frase → Compare SERP depth vs. your content

●      Manual Audit → Compare your site with Google Quality Rater Guidelines

Final Takeaway:

●      E-E-A-T isn’t a single metric. It’s a system of trust signals, built both on-site and off-site, showing your real-world value to users.

The more proof you give Google (and your users) of your experience, expertise, authority, and trust, the better your chances of ranking, being cited by AI, and attracting loyal audiences.

In Detailed

What Is Google E-E-A-T?

E-E-A-T stands for:

●      Experience

●      Expertise

●      Authoritativeness

●      Trustworthiness

It is a quality standard that Google uses to evaluate web content — especially in sensitive industries like health, finance, law, safety, and education.

Google wants to rank content that is accurate, safe, and written by real people who know what they’re talking about.

Why E-E-A-T Matters in SEO (Explained Clearly)

Let’s say two websites write about "How to treat back pain."

●      One is written by a random blogger who copied info from other sites.

●      One is written by a certified physiotherapist with patient experience, medical training, and testimonials.

Google prefers the second one.

That’s where E-E-A-T helps:
 It tells Google:

“You can trust this site. The person writing this knows the subject. It’s safe and helpful for readers.”

Breakdown of Each E-E-A-T Element

Let’s explore each part like a real-world example:

1. Experience

Meaning:
Does the content come from someone who has actually done what they’re talking about?

Good signs:

●      First-hand reviews

●      Real images

●      Actual stories or case studies

Example:
If you’re writing about “The Best Budget Laptops in 2025,” and you’ve actually tested 5 laptops, your content will show real-world value. Add original photos or pros/cons based on use.

2. Expertise

Meaning:
 Does the person writing the content have the knowledge or skill to speak on the topic?

How to prove:

●      Certifications, degrees, training

●      Work experience

●      Being cited by others as an expert

Example:
A tax consultant writing an article about “How to File Business Taxes” has expertise. They might show:

●      A CPA license

●      10+ years in the industry

●      Authorship in trusted sites like QuickBooks or Forbe.

3. Authoritativeness

Meaning:
 Does the website or person have a good reputation in the industry?

How to build it:

●      Get backlinks from respected sites

●      Appear in news, press, or podcasts

●      Be cited by others

●      Get mentions on forums, Reddit, or Wikipedia

Example:
If your brand gets mentioned on TechCrunch or Business Insider, your authority increases in Google's eyes.

4. Trustworthiness

Meaning:
Can people trust the information and the website?

How to prove:

●      Use SSL (HTTPS)

●      Publish author names with bios

●      Provide privacy policy, contact page, return/refund policy

●      Cite sources

●      Avoid clickbait or misleading titles

Example:
 An ecommerce website with product reviews, a phone number, physical address, and customer testimonials is more trustworthy than one without any of these.

Important: E-E-A-T is Critical for YMYL Topics

YMYL = Your Money or Your Life

Google is extra strict for content that can affect someone’s health, finances, safety, or happiness.

Examples:

●      Medical articles

●      Legal advice

●      Financial planning

●      Mental health

If your content falls into one of these, Google requires a very high level of E-E-A-T.

How to Improve E-E-A-T (Step-by-Step Action Plan)

Step 1: Add Expert Authors

●      Add author bios at the top or bottom of articles.

●      Mention qualifications (e.g., “10 years as a fitness coach”)

●      Link to their LinkedIn or professional site

Bonus: Use author and reviewedBy schema markup

Step 2: Build a Strong About Page

Include:

●      Company history

●      Team members

●      Awards or recognitions

●      Partnerships

●      Mission/values

Example: Healthline’s About page includes a medical board of reviewers and all their credentials.

Step 3: Cite High-Authority Sources

●      Use links to:

○      Studies

○      Government sources

○      Reputable news outlets

○      Trusted organizations

Avoid vague or random sources.

Step 4: Add Real-Life Experience

Show you’ve done what you're talking about:

●      Add original photos/videos

●      Include customer stories or case studies

●      Share behind-the-scenes examples

Example: A cooking blog with photos of the process and final dish builds trust + experience.

Step 5: Encourage Reviews & Testimonials

●      Get reviews on Google, Trustpilot, G2, etc.

●      Add client testimonials on your site

●      Ask customers to mention you on social media or Reddit

These third-party validations boost authority and trust.

Step 6: Secure and Structure Your Site

●      Use HTTPS (SSL)

●      Create a Privacy Policy and Terms of Use

●      Add Contact Page with address/email/phone

●      Use structured schema markup (Organization, Person, LocalBusiness)

Step 7: Update Content Regularly

●      Add a “Last Updated” date

●      Fix outdated facts, images, and links

●      Add new data or trends every 6–12 months

Google loves freshness + accuracy.

Pro Tip: Don’t Fake E-E-A-T

Google now uses AI to detect AI-generated content and fake authors.
 So never:

●      Use fake reviews

●      Write as a “Dr.” when you’re not one

●      Steal content or citations

Trust is earned over time.

What NOT to Do (Big Mistakes to Avoid)

Mistake	Why It’s Bad
No author info	Looks anonymous = untrustworthy
Copied content	You add no unique value
Outdated posts	Shows lack of care or accuracy
No policies/contact	Google sees you as unreliable
Fake credentials	Can result in penalties

Final Checklist: Build E-E-A-T the Right Way

Step	Action
1	Add expert bios + credentials
2	Cite credible sources (govt, academic)
3	Use real photos and personal experience
4	Include structured schema markup
5	Add About, Privacy, and Contact pages
6	Get mentioned in press / get reviews
7	Update content every 3–6 months
8	Avoid keyword stuffing or AI-only content

Expert Opinions

E-E-A-T ON DOCUMENT LEVEL

This focuses on the quality of individual pages or content pieces (like blog posts, articles, product pages).

1. Content Originality

●      Meaning: The content must be unique, not copied or spun from other sources.

●      Why it matters: Original content shows effort and expertise, and avoids duplication penalties.

●      Optimization: Write in your own voice, include original insights, data, or experiences.

2. Comprehensive Topic Coverage

●      Meaning: Cover all sub-topics or related questions that users may have.

●      Why it matters: Shows expertise and increases dwell time.

●      Optimization: Use tools like AnswerThePublic or People Also Ask to identify and cover subtopics.

3. Relevance to Alternative Queries

●      Meaning: Content should answer not only the main keyword but also related user intents.

●      Why it matters: Captures more long-tail traffic and demonstrates topical authority.

●      Optimization: Include synonyms and address FAQs.

4. Grammar and Layout Quality

●      Meaning: Content should be free from spelling or grammatical errors and well-formatted.

●      Why it matters: Poor grammar reduces credibility and readability.

●      Optimization: Use Grammarly or Hemingway; break content into headings and bullet points.

5. Content Length

●      Meaning: The word count should be sufficient to answer the user’s intent fully.

●      Why it matters: Too short may seem shallow; too long may dilute focus.

●      Optimization: Benchmark against top-ranking pages for target keywords.

6. Frequency of Updates

●      Meaning: Regularly revising and updating the content to stay current.

●      Why it matters: Shows the content is maintained and reliable.

●      Optimization: Schedule content audits and refresh outdated info.

7. Diversity of Content Types

●      Meaning: Use multiple formats — text, images, videos, charts, infographics.

●      Why it matters: Improves user engagement and accessibility.

●      Optimization: Include explainer videos, visual steps, diagrams where relevant.

8. Outbound Links to Authoritative Resources

●      Meaning: Link out to well-known, credible sources like .gov, .edu, and trusted media.

●      Why it matters: Adds trust signals and context to your content.

●      Optimization: Reference trustworthy studies, articles, or expert opinions.

9. Recognisable Entity Relationship Within the Content

●      Meaning: Clearly identify the author, brand, or organization behind the content.

●      Why it matters: Builds transparency and trust.

●      Optimization: Add author bios, company mentions, and structured data (like Schema.org).

10. Use of Relevant N-grams

●      Meaning: Inclusion of common multi-word phrases naturally used in expert content.

●      Why it matters: Helps Google understand topical relevance.

●      Optimization: Use NLP tools like Google's NLP API or Surfer SEO to extract relevant n-grams.

11. Use of Relevant Entity Co-occurrence Patterns

●      Meaning: Mention semantically related entities together (e.g., “Apple” and “iPhone”).

●      Why it matters: Strengthens topic relevance and semantic connections.

●      Optimization: Study Knowledge Graph data or use tools like InLinks.

12. Query Independent Long-Term User Engagement

●      Meaning: Metrics like dwell time, scroll depth, and repeat visits not tied to just a keyword.

●      Why it matters: Indicates the content is useful regardless of search query.

●      Optimization: Improve content quality, readability, and UX design.

13. Consistency Between Links, Titles, and Content

●      Meaning: Meta titles, internal anchor text, and actual page content must align.

●      Why it matters: Reduces bounce rate and confusion.

●      Optimization: Avoid clickbait. Keep messaging consistent from SERP to page.

14. Knowledge Based Trust

●      Meaning: Content must align with well-established facts or trusted knowledge bases.

●      Why it matters: Google rewards factual consistency with its knowledge graph.

●      Optimization: Avoid misinformation. Cross-check claims with reliable sources.

15. Use of Relevant n-grams (repeated)

●      Already explained above; emphasizes importance.

16. Frequency of Updates (repeated)

●      Already explained; reinforces need for freshness.

17. Diversity of Content Types (repeated)

●      Already explained.

18. Content Length (repeated)

●      Already covered.

E-E-A-T ON DOMAIN LEVEL

Applies to the entire website — consistency, trust, authority, structure.

1. Factual Accuracy

●      Self-explanatory: Content should be factually correct across the domain.

2. Presence of Inappropriate Content

●      Spam, adult content, or anything violating policies degrades domain trust.

3. Long-term User Engagement Sitewide

●      Metrics like average session duration and returning users across the whole site.

4. Match Between Domain Name and Business Name

●      A mismatch might confuse users or signal a low-trust site.

5. Networks of Interlinked Related Domains

●      Multiple trustworthy domains linking to or from each other (like a blog and ecommerce store).

6. Use of Topic-Related Vocabulary Sitewide

●      Semantic consistency across your site’s language boosts topical authority.

7. Age of Domain & Content Sitewide

●      Older, active domains often have more trust.

8. Entity References

●      Mentions of your brand/people in other trusted online contexts.

9. Topical Focus and Content Originality

●      Stay consistent with a niche or subject area, with original takes.

10. Content Freshness

●      Updated content across your entire domain.

11. Broad vs Niche Appeal

●      Generalist sites rank broadly; niche-focused sites may rank stronger in their field.

12. Content Relevance

●      Content should align with user expectations and queries.

13. Comprehensive Topic Coverage

●      Similar to document-level, but at scale across your site.

14. First Instance Content

●      Being the first to publish an idea or topic (original reporting, analysis).

15. Frequency of Topic-Level Content

●      Regular publishing within a subject builds authority.

16. Query-Independent Long-Term Engagement

●      Engagement signals regardless of how users arrive (e.g., through bookmarks or email).

17. Association with Verified Business Info

●      Proper Schema, contact info, Google My Business links, etc.

18. Reduced Incorrect Inferences

●      Make content clear to avoid misinterpretation by users and bots.

19. Clean Link Profiles

●      No spammy backlinks or broken internal links.

20. Proximity to Trusted Sites

●      Backlinks or mentions from highly trusted domains.

21. PageRank and Link Strength

●      High-authority pages linking in boosts your site's PageRank.

22. Consistently High Rankings

●      Indicates trust and authority over time.

23. Consistency in Being Identified as a Navigational Resource

●      Users search your domain name to directly access you (brand traffic).

24. Brand Recognition

●      Your domain is known and mentioned across the web.

25. Broad vs Niche Appeal (repeated)

26. Presence of Inappropriate Content (repeated)

E-E-A-T ON SOURCE ENTITY LEVEL

Focuses on the people or organizations behind the content (authors, editors, experts).

1. Neighborhood Quality

●      The context of where the source is mentioned (e.g., cited on trustworthy domains).

2. Authentication of Contributors

●      Verified credentials or bios for authors.

3. Verified Credentials

●      University degrees, certifications, licenses.

4. Reputation and Credibility History

●      Track record of positive or negative press, reviews, or mentions.

5. Sentiment of Mentions and Ratings

●      How people talk about the entity — positive reviews help.

6. Peer Influence and Endorsements

●      Recommendations by other experts or influencers.

7. Trust Relationships Between Entities

●      Connections to other trusted people, organizations, or data sets.

8. Contribution Metric

●      How often and how significantly the person contributes to reputable sources.

9. Reputation and Credibility History (repeated)

10. Consistency of Content

●      Is the person’s work consistently high-quality and on-topic?

11. Entity References

●      Mentioned in databases or knowledge graphs.

12. Prize Metrics

●      Awards or accolades earned by the entity.

13. Content Citation Frequency

●      How often others cite their work.

14. Publication Interlinking

●      Being cited across multiple publications or platforms.

15. Brand Recognition

●      Their name is known in the industry or public space.

16. Presence in Authoritative Structured Databases

●      Examples: LinkedIn, Crunchbase, government directories.

17. Citation Frequency

●      How often others link to or quote their insights.

18. Notable Type Metric

●      Whether the person is recognized as a “notable figure” (e.g., Knowledge Panel).

19. Prize Metrics (again)

20. Author Association With Topics

●      The author frequently writes about a specific subject matter.

21. Number of Contents Published

●      High volume of credible publications in a topic boosts trust.

22. Popularity of Source Entity

●      Recognizability or fame of the contributor.

23. Backlinks/References to Source

●      Inbound links to the author’s work.

24. Publicly Available Trust Data

●      Examples: BBB ratings, medical licenses.

25. Subject Matter Overlap

●      Expertise across related fields shows depth.

26. User Behavior Patterns

●      Do users return to this author's content repeatedly?

27. User Session Data

●      Engagement metrics tied to the entity's content.

28. Publisher History

●      The author's publishing timeline — long-standing presence?

29. Time Until Latest Publication

●      How recently did this source contribute to the topic?

E.E.A.T Checklist

This checklist is designed to help niche content sites improve their E.E.A.T (Experience, Expertise, Authoritativeness, Trustworthiness) signals. A strong E.E.A.T foundation is essential for establishing credibility and visibility, especially in niche areas. Completing as many items as possible on this checklist will boost the perceived quality and reliability of your site.

The checklist is divided into four categories: Expertise, Authoritativeness, Trust, and Experience.

Expertise

1. Create a real author profile and avoid using pseudonyms/fictional name.

●      Use genuine authors to build credibility and avoid using fake names. Real profiles give users confidence that the content is created by actual experts.

●      Good Names to Use

○       Full, Professional Names: Use the author’s real, full name to enhance transparency and trust. Examples:

■       Emma Johnson.example

■       Michael Anderson

■       Samantha Li

■       James O’Connor

○       Credentials: If the author has relevant credentials, including them in a subtle way can strengthen credibility. Examples:

■       Emma Johnson, PhD (for academic topics)

■       Michael Anderson, RN (for healthcare content).example

■       Dr. Samantha Li (for medical expertise)

■       James O’Connor, CPA (for finance or tax topics)

○       First Name with Initial: In cases where privacy is a concern but transparency is still desired, using the first name with an initial can work:

■       Emma J.

■       Michael A.

●      Names to Avoid

○       Anonymous Names: Avoid using vague or anonymous names like:

■       Admin

■       Guest Author

■       Content Team

■       Editor

○       Overly Generic Names: These can feel impersonal and may raise questions about legitimacy:

■       Jane Writer

■       John Content

■       Mark Blogger

○       Keyword-Driven Names: Avoid names that seem to be optimized for SEO rather than authenticity. Examples:

■       Best Tech Reviewer

■       Finance Expert

■       The Health Guru

○       Names with Numbers or Symbols: This can make the author look like a bot or fake account:

■       MikeWriter42

■       Tech_Reviewer_99

●      Using real, authentic names that reflect the expertise and professionalism of the author can significantly enhance the credibility and trustworthiness of your content, an important factor in building strong E.E.A.T signals.

2. Create a detailed author page.

●      Include the author’s bio, qualifications, experience, and any relevant achievements. A detailed profile demonstrates the depth of knowledge behind the content.example,example 2, example 3

3. Include personal social media pages on the Author page.

●      Linking to verified social media accounts adds a layer of transparency and authenticity, showcasing the author as a real person.

4. Include an Author box on all posts.

●      An author box at the end of each post reminds readers who created the content, establishing expertise and personal branding across articles.example

Authoritativeness

1. Build a silo structure with pillar or supporting pages.

●      Creating pillar pages with in-depth content and supporting pages reinforces your expertise and shows authoritative coverage of the topic.

1. Interior Design Services (Pillar Page)

●      Residential Design

●      Living Room Design

●      Bedroom Design

●      Kitchen Design

●      Bathroom Design

●      Outdoor Spaces

●      Commercial Design

●      Office Design

●      Retail Store Design

●      Restaurant Design

●      Hospitality Spaces (hotels, resorts)

●      Medical and Wellness Facilities

●      Custom Furniture and Decor

●      Bespoke Furniture

●      Art & Decor Selection

●      Lighting Solutions

●      Window Treatments

●      Custom Storage Solutions

●      Virtual and E-Design Services

●      Online Consultations

●      3D Design and Rendering

●      Space Planning

2. Portfolio (Pillar Page)

●      Residential Projects

●      Commercial Projects

●      Renovations and Remodels

●      Before-and-After Transformations

●      Featured Projects

3. Interior Design Tips and Trends (Pillar Page)

●      Design Tips by Room

●      Living Room Decor

●      Small Space Solutions

●      Bedroom Organization Tips

●      Color and Material Trends

●      Seasonal Color Palettes

●      Sustainable Materials

●      Trending Finishes and Textures

●      Decor and Styling Ideas

●      Minimalist Decor Tips

●      Maximalist Styling Tips

●      Eclectic Decor Inspiration

●      DIY and Budget-Friendly Ideas

●      DIY Wall Art

●      Affordable Upgrades

●      DIY Storage Solutions

4. Resources and Guides (Pillar Page)

●      Guides for Homeowners

●      How to Choose an Interior Designer

●      Step-by-Step Renovation Guide

●      Interior Design Budget Planning

●      Style Guides

●      Modern vs. Contemporary

●      Mid-Century Modern Guide

●      Industrial Style Decor Guide

●      Materials and Finishes

●      Choosing Flooring Options

●      Wall Treatment Ideas

●      Guide to Lighting Fixtures

5. About Us (Pillar Page).example

●      Our Story

●      The Design Team

●      Our Approach and Philosophy

●      Client Testimonials

●      Community and Press Features

6. Contact Us (Pillar Page)

●      Get a Quote

●      Schedule a Consultation

●      FAQs

●      Careers

More blog section post ideas

If you're planning to build an SEO agency and start a blog, don't limit your content to just SEO topics. Publishing a variety of blog posts can attract a wider audience and showcase your agency's personality. Here are some topic ideas for your blog, news, or updates section to engage potential clients, demonstrate expertise, and boost site traffic.

SEO Tips and Best Practices

●      "10 SEO Trends for [Year]": Discuss trends like AI in SEO, voice search, and Core Web Vitals.

●      "On-Page SEO: A Comprehensive Guide": Cover essential on-page techniques, such as optimizing title tags, meta descriptions, and images.

●      "Quick SEO Wins for Small Businesses": Provide actionable tips for local or small businesses to increase visibility quickly.

●      "How to Perform an SEO Audit": Offer a step-by-step guide to auditing a website’s SEO health, with tools and checklists.

SEO Case Studies and Success Stories

●      "How We Increased Traffic by 40% for [Industry] Client": Showcase real case studies, detailing challenges, strategies, and outcomes.

●      "Building Topical Authority for a New Website": Share the impact of content silos, internal linking, and keyword research.

●      "Local SEO Success Story: Helping a [Local Industry] Business Reach the Top": Highlight wins for regional clients to attract more local businesses.

Industry News and Updates

●      "Google Algorithm Update: What You Need to Know": Explain recent algorithm changes and their impact on SEO.

●      "Top Google My Business Updates for [Year]": Cover important changes and how they affect local SEO.

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Educational Content for Clients

●      "SEO Terms Explained: A Beginner’s Glossary": Simplify SEO jargon for beginners.

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Employee Highlights and Achievements

●      "Employee of the Month: [Employee’s Name]": Celebrate individual contributions to the team.

●      "Meet the Team: Spotlight on [Employee’s Name]": Share team members’ backgrounds and roles.

●      "New Hires Spotlight": Introduce new team members, their skills, and experience.

●      "Celebrating Work Anniversaries": Recognize dedication and milestones within your team.

●      "Promotions and Milestones": Announce promotions and internal career advancements.

Company Culture and Events

●      "Behind the Scenes at [Company Name]": Share daily life, office decor, or special gatherings.

●      "Team-Building Activities Recap": Highlight recent team-building events.

●      "Celebrating [Company’s Anniversary]": Reflect on company milestones and future goals.

●      "Monthly Roundup": Summarize monthly events, achievements, and updates.

Office News and Upgrades

●      "Our New Space at [Location]": Announce office relocations with photos or virtual tours.

●      "Office Renovations: Sneak Peek": Update followers on office design changes.

●      "Client Meeting Space": Showcase a new client area and invite clients to visit.

Community Involvement and Social Responsibility

●      "Giving Back: [Company Name]'s Community Service Day": Describe volunteer events or charity work.

●      "Supporting [Local Cause]": Share experiences in local events or fundraisers.

●      "Sustainable Practices at [Company Name]": Highlight eco-friendly office initiatives.

Celebrations and Festivities

●      "Holiday Celebrations at [Company Name]": Share photos of holiday decorations or parties.

●      "Celebrating [Holiday or Festival Name] as a Team": Showcase cultural festivities within the team.

●      "Birthday Shout-Outs": Recognize birthdays monthly with a fun post.

Company Updates and Announcements

●      "Exciting New Services Coming Soon!": Tease new offerings or agency expansions.

●      "New Partnerships with [Partner’s Name]": Announce collaborations with other businesses or freelancers.

●      "Our COVID-19 Response": Describe support or changes implemented for clients during challenging times.

Additional Ideas:

●      "5 Books Our Team Loves Right Now"

●      "Our Company Playlist: What We’re Listening to at Work"

●      "Meet Our Pets: A Peek at Our Furry Friends"

●      "Celebrating [Employee’s Name]: [Years] of Dedication"

●      "Team Member Birthdays: How We Celebrate Together"

●      "Our New Hires: Meet the Latest Additions to Our Team"

2. Cover topics with low search volume but critical to topical coverage.০.০

●      While these topics might not be high-traffic drivers, they add depth and credibility by showcasing a comprehensive understanding of the niche.

3. Eliminate orphan pages through effective internal linking.

●      Linking all pages internally increases their visibility to search engines, improves user navigation, and strengthens the overall site authority.

4. Write opinion posts in your niche for other sites.

●      Publishing thought pieces on reputable sites within your niche demonstrates influence and positions the author as an authority figure.

5. Participate in events in your niche for PR links.

●      Being part of relevant events builds connections and often results in backlinks, establishing you as an active and engaged authority in the field.

6. Encourage Community Engagement: Create opportunities for discussion, such as forums, comment sections, or social media groups, to build an engaged and loyal community.

Trust

1. Include a physical address in your site footer.

●      Providing a real address helps establish transparency, especially for users who may want to contact your business or verify your existence.example

2. Transparent Content Policies: Clearly define policies for sponsored content, affiliate links, or guest contributions to show transparency in your content.

3. Third-Party Verification and Certifications: Display seals of approval, certifications, or third-party verifications (such as BBB or Trustpilot) to give users additional assurance.

2. Include a local phone number in your site footer.

●      A local number is reassuring for users and helps them feel more confident when interacting with your site, particularly if it's a smaller niche site.

3. Improve your UI to enhance trust.

●      An intuitive, professional design indicates that your site is legitimate, especially compared to poorly designed, low-trust alternatives.

4. Create multiple email addresses and put them on the Contact page.

●      Dedicated email addresses (e.g., for advertising, jobs, media) enhance the sense of a well-established organization with clear contact points.

5. Create an About Us/Company page.

●      Share your vision, mission, team, and business purpose to humanize your site, making users feel they know who is behind the content.

6. Configure an Organization Schema using RankMath.

●      An Organization Schema allows search engines to identify your site as an organization, improving its legitimacy and aiding in structured data alignment.

7. Link to all author pages from the About Us page.

●      Interlinking builds trust and provides transparency, allowing users to see who is creating content across the site.

8. Include a Registered Trademark (©) sign with your name and logo.

●      This simple visual addition emphasizes the site's professionalism and brand protection, building user trust.

9. Create legal pages.

●      Include privacy, terms and conditions, and editorial guidelines to clarify how the site operates and ensure legal compliance.

●      Add vat/tax(link), link info in the footer also company deck/profile. link

10. Create an sitemap and add it to the footer menu.

●      This improves navigation and search engine accessibility, showing a user-first approach to site structure.example, example

Experience

1. Use first-person pronouns like “I,” “We,” and “Us.”

●      Writing in first person adds a personal touch and fosters connection, helping users feel engaged and valued.example

2. Include personal anecdotes and opinions.

●      Sharing personal experiences builds trust and can make content more relatable, demonstrating genuine knowledge and firsthand involvement.example

3. Write unique content that only comes from personal experience.

●      Including insights only a true expert or enthusiast would know reinforces the idea that your content isn’t generic but truly valuable.

Why and Who Benefits from Each E.E.A.T Point

Expertise

●      Why: Helps establish content creators as knowledgeable, enhancing content credibility.

●      Who: Beneficial for readers seeking reliable information; boosts Google’s perception of the author’s authority.

Authoritativeness

●      Why: Shows your site is a reputable source on niche topics.

●      Who: Helps search engines recognize your site as a go-to resource; strengthens the user’s confidence in your expertise.

Trust

●      Why: Essential for users to feel safe engaging with your site, especially for transactional content.

●      Who: Improves user engagement, lowers bounce rates, and helps convert visitors to loyal users or customers.

Experience

●      Why: Personal insight can distinguish your site from competitors with generic content.

●      Who: Valuable for readers seeking authenticity; users will trust unique content more than generic information.

Some more tips:

1. Use the author's name as the guest post title, in an interview style. For example: "How Sharif Siddique Grew His SEO Agency Upgraph from $1K/Month to $10K/Month in Just 6 Months: 7 Tips for SEO Agencies".EXAMPLE
2. Make stories about yourself — personal, professional, or career-related.
3. Request your clients to participate in podcasts or interviews.
4. Encourage your clients to join expert roundups, like "SEO Trends in 2025: Predictions from Industry Experts."

EXAMPLE:

●       https://alamedaim.com/seo-trends/

●       https://evidentinsights.com/events/evident-ai-roundtable-2024-predictions/

●       https://raelyntan.com/get-more-traffic/

 

5. Create a career page, even if you're not currently hiring. EXAMPLE
6. If possible, create a Wikipedia page for the author.
7. Create a separate domain for the author’s name, like sharifsiddique.com.EXAMPLE, EXAMPLE
8. ADD MORE AND MORE RECOGNITION/AWARDS IN THE WEBSITE.example, example
9. Add as seen on, As featured on section on every page. example

Architect:

●      Featured in renowned architectural magazines, like Architectural Digest or Dezeen.

●      Won awards, such as the AIA (American Institute of Architects) Honor Awards or other regional architectural competitions.

●      Invited to present at architecture conferences or exhibitions.

●      Included in listings of "Top 50 Architects in [Location]" or other notable rankings.

Artist:

●      Artwork showcased in popular galleries or museums, like the MoMA, Tate Modern, or the Louvre.

●      Received prestigious art awards, like the Turner Prize, Whitney Biennial inclusion, or Guggenheim Fellowships.

●      Work featured in major art publications, like Artforum or ARTnews.

●      Invited to participate in international art fairs, such as Art Basel or Frieze Art Fair.

Chef or Restaurant Owner:

●      Received awards like the Michelin Star or James Beard Award.

●      Featured in popular food publications such as Bon Appétit, Eater, or Food & Wine.

●      Included in "Top 10 Restaurants in [City]" lists or ranked in The World’s 50 Best Restaurants.

●      Invited to host or judge culinary events and competitions.

Fashion Designer:

●      Collections featured in fashion magazines like Vogue, Elle, or Harper's Bazaar.

●      Participated in notable fashion weeks, such as New York Fashion Week or Paris Fashion Week.

●      Won awards like the CFDA (Council of Fashion Designers of America) Award or LVMH Prize.

●      Collaborated with major brands or celebrities, enhancing visibility and credibility.

Real Estate Agent or Developer:

●      Recognized as a "Top Producer" or included in "Top 100 Realtors" by RealTrends or similar organizations.

●      Featured in real estate magazines like REALTOR Magazine, The Real Deal, or Mansion Global.

●      Invited as an expert speaker at real estate conferences.

●      Awarded for sustainable or innovative building practices, like LEED certifications or similar environmental recognitions.

Interior Designer:

●      Projects featured in prominent design publications, such as House Beautiful, Elle Decor, or Architectural Digest.

●      Recognized with design awards like the ASID (American Society of Interior Designers) or Houzz awards.

●      Invited to speak at design events or contribute as an expert in popular interior design blogs.

●      Included in "Top Interior Designers" listings in publications or online.

Fitness Trainer or Gym Owner:

●      Recognized in fitness magazines like Men’s Health, Shape, or Women’s Health.

●      Received certifications or awards from notable fitness organizations (NASM, ACE, ISSA).

●      Participated in high-profile fitness events, marathons, or competitions.

●      Featured in health and wellness podcasts or YouTube channels.

Law Firm or Attorney:

●      Received legal awards such as Super Lawyers, Best Lawyers, or similar distinctions.

●      Recognized in legal publications like American Lawyer, Law360, or National Law Journal.

●      Invited to speak at legal conferences or contribute to law review journals.

●      Included in top legal directories like Martindale-Hubbell or Chambers USA.